Identify your users, and understand their attitudes, perceptions, needs and behaviors

The most important person involved in the creation and management of a website or web-based application is not the developer. It's not the designer, the business sponsor, or project manager. It's not even the IT manager who is responsible for ensuring that the site is up-and-running.

The most important person in the creation of a website or web-based application is the end user, the person who actually sits down in front of the computer and attempts to meet a need or solve a problem. Whether a mother of three buying toys for Christmas, a scientist modeling complex data, or a college graduate applying to the Peace Corps, the end user is the ultimate arbiter of usefulness and usability of the web experience.

Strategux makes the web experience work by helping you to identify your users, and understand their attitudes, perceptions, needs and behaviors. Our portfolio of research services--both primary and secondary, quantitative and qualitative--is designed specifically to inform the web design and development process. Highlighted by a comprehensive suite of usability testing services--including labs in Baltimore and Knoxville, a portable lab, and remote testing as well--our research capabilities include online surveys, focus groups, card sorting, in-depth interviews and ethnographic studies alike. And we supplement our primary data collection methods with strong secondary research to validate our findings.

Make your web experience work by starting with user research.