Philosophy
We take the broad view of the definition of user experience. The word "users"--as opposed to "customers"--was chosen carefully. In today's economy, companies must strategically approach their relationships with employees, vendors, partners and other constituencies, even more than in times past.
Leveraging the collective experience of our team in many facets of operations, Strategux believes in the power of experience design--the deliberate, coordinated approach to defining all of an organization's points of contact with users. Companies can achieve a much greater return on investment by creating experiences that are consistent across interactions and that are honest representations of the organization's core values. Not only must the tone, personality and "look-and-feel" be consistent, but the veracity of data must also be consistent across channels, whether the point of contact is in person, on the Web or over the phone.
Putting users first
Success in the new economy requires a commitment to satisfying users' wants and needs as never before. "Putting the customer (or user) first" cannot be just an aphorism. Instead, it must be a core value. Companies must first understand users' needs, and then remain flexible enough to change products and services to align organizational objectives with those needs.
User Experience on the Web is a balancing act. Balancing brand and usability, we provide our clients with a unique experience that caters to the needs and desires of their users while not sacrificing the unique elements of their brand. And most importantly, we strive to balance the needs and desires of the true users of a site with the strategic, marketing, operational or other needs of its owners.
With expertise in a wide variety of technology, marketing and other business disciplines, Strategux is uniquely positioned to help our clients achieve and maintain the critical balance that leads to success on the Web.
Approach
Strategux is helping to pioneer Experience-driven Web Developmentˇ. This innovative process-which relies on cross-functional teams to define new Web-based products-is highlighted by our Product Visualization Sessions. Upon identification of business needs or opportunities, Strategux facilitates multi-day working sessions to brainstorm-from the users' perspective-competitive, compelling products that address the perceived needs in a manageable fashion.
Our approach leads to shorter development cycles, lower costs and quicker market launches. More generally, Strategux employs a disciplined approach to experience development that is based on lasting business principles. While it is critical to remain open-minded and flexible enough to respond to rapidly evolving market conditions, it is equally important to maintain a rigorous approach to program management. In order to maintain this balance, Strategux uses the following, proven approach to developing successful experiences.
- Discovery-Research and Analysis
- Planning-strategic & tactical planning, product visualization, requirements gathering, use case development
- Development-information architecture, navigation, labeling, interaction
- Testing-site audits and usability testing
