Gap Analysis: Seeing the content that isn’t there

It sounds a bit like a magic trick, but the goal of content gap analysis really is to see the content you don’t have. While it would be great if this could happen automagically, gap analysis requires a lot of manual review and the same inputs that you leveraged...

Let’s Talk About Ad Blocking

So: ad blocking. It’s been regarded as another nail in the coffin for publishers and media sites. As mobile gains dominance in how users view content, the rise of ad blocking for mobile devices has publishers concerned. What exactly is ad blocking? Ad blocking...