What every UX person needs to know about SEO

What every UX person needs to know about SEO

We all know that content strategy and SEO team members need to work in lockstep, but great search rankings also depend on great UX. In fact, part of Google’s algorithm is based on user experience metrics like engagement and site structure. Here’s how to make sure your...

Gap Analysis: Seeing the content that isn’t there

It sounds a bit like a magic trick, but the goal of content gap analysis really is to see the content you don’t have. While it would be great if this could happen automagically, gap analysis requires a lot of manual review and the same inputs that you leveraged...